:root {
  --ink: #241b1a;
  --muted: #695f5b;
  --paper: #fffaf6;
  --cream: #f4ece3;
  --rose: #a8474b;
  --rose-dark: #7d2f35;
  --copper: #c57242;
  --teal: #426f72;
  --charcoal: #161514;
  --line: rgba(36, 27, 26, 0.14);
  --shadow: 0 24px 70px rgba(36, 27, 26, 0.18);
  --radius: 8px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: Inter, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  line-height: 1.5;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
}

.skip-link {
  left: 1rem;
  padding: .75rem 1rem;
  position: fixed;
  top: -4rem;
  z-index: 50;
  background: white;
  border: 1px solid var(--line);
}

.skip-link:focus {
  top: 1rem;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 30;
  background: rgba(255, 250, 246, .92);
  border-bottom: 1px solid var(--line);
  backdrop-filter: blur(14px);
}

.nav {
  align-items: center;
  display: flex;
  gap: 1.25rem;
  justify-content: space-between;
  margin: 0 auto;
  max-width: 1180px;
  min-height: 76px;
  padding: 0 1.25rem;
}

.nav-menu {
  align-items: center;
  display: flex;
  flex: 1;
  gap: 1.25rem;
  justify-content: flex-end;
  font-size: .92rem;
  font-weight: 700;
}

.brand {
  align-items: center;
  display: inline-flex;
  gap: .75rem;
  text-decoration: none;
}

.brand-mark {
  align-items: center;
  background: var(--ink);
  border-radius: 50%;
  color: white;
  display: inline-flex;
  font-family: "DM Serif Display", serif;
  font-size: 1.05rem;
  height: 44px;
  justify-content: center;
  width: 44px;
}

.brand strong,
.brand small {
  display: block;
}

.brand small {
  color: var(--muted);
  font-size: .78rem;
  margin-top: .05rem;
}

.menu-toggle {
  align-items: center;
  background: white;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  cursor: pointer;
  display: none;
  flex-direction: column;
  gap: 4px;
  height: 44px;
  justify-content: center;
  padding: 0;
  width: 44px;
}

.menu-toggle span:not(.sr-only) {
  background: var(--ink);
  border-radius: 999px;
  display: block;
  height: 2px;
  width: 18px;
}

.sr-only {
  height: 1px;
  margin: -1px;
  overflow: hidden;
  position: absolute;
  width: 1px;
  clip: rect(0, 0, 0, 0);
}

.nav-menu a,
.nav-cta,
.button,
.footer a {
  text-decoration: none;
}

.nav-cta,
.button,
.consult-form button {
  align-items: center;
  border: 0;
  border-radius: var(--radius);
  cursor: pointer;
  display: inline-flex;
  font: inherit;
  font-weight: 800;
  justify-content: center;
  min-height: 46px;
  padding: .78rem 1rem;
}

.nav-cta,
.button.primary,
.consult-form button {
  background: var(--rose);
  color: white;
}

.button.secondary {
  background: rgba(255,255,255,.9);
  color: var(--ink);
}

.hero {
  min-height: calc(100svh - 76px);
  overflow: hidden;
  position: relative;
}

.hero-photo,
.hero-shade {
  height: 100%;
  inset: 0;
  position: absolute;
  width: 100%;
}

.hero-photo {
  object-fit: cover;
  object-position: center 36%;
}

.hero-shade {
  background: linear-gradient(90deg, rgba(22,21,20,.82) 0%, rgba(22,21,20,.58) 45%, rgba(22,21,20,.16) 100%);
}

.hero-content {
  color: white;
  display: flex;
  flex-direction: column;
  justify-content: center;
  margin: 0 auto;
  max-width: 1180px;
  min-height: calc(100svh - 76px);
  padding: clamp(4rem, 8vw, 7rem) 1.25rem 5rem;
  position: relative;
}

.eyebrow,
.tag,
.step {
  color: var(--rose-dark);
  font-size: .78rem;
  font-weight: 900;
  letter-spacing: .08em;
  margin: 0 0 .75rem;
  text-transform: uppercase;
}

.hero .eyebrow {
  color: #ffd7c2;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2 {
  font-family: "DM Serif Display", Georgia, serif;
  font-weight: 400;
  letter-spacing: 0;
  line-height: .98;
}

h1 {
  font-size: clamp(3.05rem, 7.5vw, 6.6rem);
  max-width: 920px;
}

h2 {
  font-size: clamp(2.1rem, 4.7vw, 4rem);
  max-width: 820px;
}

h3 {
  font-size: 1.25rem;
  line-height: 1.15;
}

.hero-copy {
  color: rgba(255,255,255,.88);
  font-size: clamp(1.05rem, 2vw, 1.25rem);
  max-width: 660px;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: .85rem;
  margin-top: 1rem;
}

.hero-stats {
  border: 1px solid rgba(255,255,255,.25);
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin: 3.5rem 0 0;
  max-width: 820px;
}

.hero-stats div {
  padding: 1rem;
}

.hero-stats div + div {
  border-left: 1px solid rgba(255,255,255,.25);
}

.hero-stats dt {
  font-weight: 900;
}

.hero-stats dd {
  color: rgba(255,255,255,.78);
  margin: .2rem 0 0;
}

.band {
  padding: clamp(4rem, 7vw, 7rem) 1.25rem;
}

.section-heading,
.intent-grid,
.service-grid,
.proof-layout,
.location-grid,
.growth-grid,
.included-grid,
.seo-layout,
.proposal-inner,
.consultation,
.footer {
  margin: 0 auto;
  max-width: 1180px;
}

.section-heading {
  margin-bottom: 2rem;
}

.section-heading p:not(.eyebrow) {
  color: var(--muted);
}

.intent-band,
.local,
.impact,
.seo {
  background: white;
}

.intent-grid,
.service-grid,
.location-grid,
.growth-grid,
.included-grid,
.proposal-grid {
  display: grid;
  gap: 1rem;
}

.intent-grid {
  grid-template-columns: repeat(3, 1fr);
}

.intent-card,
.service-card,
.location-card,
.reviews-panel,
.growth-grid article,
.included-grid article,
.proposal-grid article,
.schema-panel,
.consult-form {
  background: white;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  box-shadow: 0 12px 34px rgba(36, 27, 26, .06);
}

.intent-card {
  color: inherit;
  min-height: 260px;
  padding: 1.35rem;
  text-decoration: none;
}

.intent-icon,
.step {
  display: inline-flex;
}

.intent-icon {
  align-items: center;
  background: var(--teal);
  border-radius: 999px;
  color: white;
  font-size: .8rem;
  font-weight: 900;
  height: 38px;
  justify-content: center;
  margin-bottom: 2rem;
  width: 38px;
}

.intent-card p,
.service-card p,
.location-card p,
.reviews-panel li,
.growth-grid p,
.included-grid p,
.proposal-grid p,
.proposal-close p,
.schema-panel li,
.faq-list p,
.consult-copy p {
  color: var(--muted);
}

.impact-table-wrap {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  box-shadow: 0 12px 34px rgba(36, 27, 26, .06);
  margin: 0 auto;
  max-width: 1180px;
  overflow-x: auto;
}

.impact-table {
  border-collapse: collapse;
  min-width: 760px;
  width: 100%;
}

.impact-table th,
.impact-table td {
  padding: 1rem;
  text-align: left;
  vertical-align: top;
}

.impact-table th {
  background: var(--charcoal);
  color: white;
  font-size: .86rem;
  text-transform: uppercase;
}

.impact-table td {
  background: white;
  border-top: 1px solid var(--line);
  color: var(--muted);
}

.impact-table td:first-child {
  color: var(--ink);
  font-weight: 900;
}

.services {
  background: var(--cream);
}

.service-grid {
  grid-template-columns: 1.25fr 1fr 1fr;
}

.service-card {
  min-height: 250px;
  padding: 1.35rem;
}

.service-card.feature {
  background: var(--charcoal);
  color: white;
  grid-row: span 2;
}

.service-card.feature .tag {
  color: #ffd7c2;
}

.service-card.feature p,
.service-card.feature li {
  color: rgba(255,255,255,.76);
}

.service-card ul,
.reviews-panel ul {
  margin: 1rem 0 0;
  padding-left: 1.1rem;
}

.service-card li + li,
.reviews-panel li + li {
  margin-top: .55rem;
}

.proof {
  background: var(--paper);
}

.proof-layout {
  align-items: stretch;
  display: grid;
  gap: 1rem;
  grid-template-columns: minmax(0, 1.8fr) minmax(280px, .8fr);
}

.case-study {
  background: white;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  display: grid;
  grid-template-columns: minmax(280px, .9fr) 1fr;
  overflow: hidden;
}

.photo-pair {
  display: grid;
  gap: .5rem;
  grid-template-columns: 1fr 1fr;
  min-height: 430px;
  padding: .75rem;
}

.photo-frame {
  align-items: flex-end;
  border-radius: 6px;
  display: flex;
  overflow: hidden;
  padding: .8rem;
  position: relative;
}

.photo-frame::before {
  content: "";
  inset: 0;
  position: absolute;
}

.photo-frame.before::before {
  background: linear-gradient(145deg, #54423b, #9a7462 54%, #d3aa8d);
}

.photo-frame.after::before {
  background: linear-gradient(145deg, #3e1e20, #a8474b 48%, #e4a84f);
}

.photo-frame span {
  background: rgba(255,255,255,.92);
  border-radius: 999px;
  color: var(--ink);
  font-size: .8rem;
  font-weight: 900;
  padding: .42rem .7rem;
  position: relative;
}

.case-copy {
  padding: clamp(1.35rem, 3vw, 2.25rem);
}

.case-copy dl {
  display: grid;
  gap: 1rem;
  margin: 1.5rem 0 0;
}

.case-copy dt {
  font-weight: 900;
}

.case-copy dd {
  color: var(--muted);
  margin: .15rem 0 0;
}

.reviews-panel {
  padding: 1.35rem;
}

.included {
  background: var(--cream);
}

.included-grid {
  grid-template-columns: repeat(3, 1fr);
}

.included-grid article {
  min-height: 220px;
  padding: 1.35rem;
}

.location-grid {
  grid-template-columns: repeat(3, 1fr);
}

.location-card {
  padding: 1.35rem;
}

.location-card a {
  color: var(--rose-dark);
  font-weight: 900;
}

.map-card {
  background: var(--teal);
  color: white;
}

.map-card p {
  color: rgba(255,255,255,.82);
}

.seo-layout {
  align-items: stretch;
  display: grid;
  gap: 1rem;
  grid-template-columns: minmax(0, 1.35fr) minmax(300px, .8fr);
}

.faq-list {
  display: grid;
  gap: .75rem;
}

.faq-list details {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1rem 1.1rem;
}

.faq-list summary {
  cursor: pointer;
  font-weight: 900;
}

.faq-list p {
  margin: .8rem 0 0;
}

.schema-panel {
  background: var(--teal);
  color: white;
  padding: 1.35rem;
}

.schema-panel ul {
  margin: 1rem 0 0;
  padding-left: 1.1rem;
}

.schema-panel li {
  color: rgba(255,255,255,.82);
}

.schema-panel li + li {
  margin-top: .55rem;
}

.growth {
  background: var(--charcoal);
  color: white;
}

.growth .eyebrow,
.growth .step {
  color: #ffd7c2;
}

.growth-grid {
  grid-template-columns: repeat(3, 1fr);
}

.growth-grid article {
  background: rgba(255,255,255,.06);
  border-color: rgba(255,255,255,.18);
  box-shadow: none;
  color: white;
  min-height: 240px;
  padding: 1.35rem;
}

.growth-grid p {
  color: rgba(255,255,255,.72);
}

.proposal {
  background: var(--paper);
}

.proposal-grid {
  grid-template-columns: repeat(3, 1fr);
}

.proposal-grid article {
  min-height: 245px;
  padding: 1.35rem;
}

.proposal-grid .step {
  color: var(--rose-dark);
}

.proposal-close {
  align-items: center;
  background: var(--charcoal);
  border-radius: var(--radius);
  color: white;
  display: grid;
  gap: 1.25rem;
  grid-template-columns: 1fr auto;
  margin-top: 1rem;
  padding: clamp(1.35rem, 3vw, 2rem);
}

.proposal-close .step {
  color: #ffd7c2;
}

.proposal-close h3 {
  font-size: clamp(1.4rem, 3vw, 2.2rem);
  margin-bottom: 0;
  max-width: 760px;
}

.consultation {
  align-items: center;
  display: grid;
  gap: 2rem;
  grid-template-columns: 1fr minmax(320px, 430px);
  padding: clamp(4rem, 7vw, 7rem) 1.25rem;
}

.consult-form {
  display: grid;
  gap: 1rem;
  padding: 1.2rem;
}

.consult-form label {
  color: var(--muted);
  display: grid;
  font-size: .9rem;
  font-weight: 800;
  gap: .45rem;
}

.consult-form select,
.consult-form textarea {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: 6px;
  color: var(--ink);
  font: inherit;
  padding: .85rem;
  width: 100%;
}

.footer {
  align-items: center;
  border-top: 1px solid var(--line);
  display: flex;
  gap: 1rem;
  justify-content: space-between;
  padding: 1.5rem 1.25rem;
}

.footer p {
  color: var(--muted);
  margin: 0;
}

.footer a {
  color: var(--rose-dark);
  font-weight: 900;
}

@media (max-width: 900px) {
  .nav {
    align-items: center;
    display: grid;
    gap: .75rem;
    grid-template-columns: 1fr auto;
    min-height: 72px;
    padding-bottom: .85rem;
    padding-top: .85rem;
    position: relative;
  }

  .brand {
    display: none;
  }

  .menu-toggle {
    display: inline-flex;
    grid-column: 2;
    grid-row: 1;
  }

  .nav-menu {
    align-items: stretch;
    background: white;
    border: 1px solid var(--line);
    border-radius: var(--radius);
    box-shadow: var(--shadow);
    display: none;
    flex-direction: column;
    gap: .75rem;
    grid-column: 1 / -1;
    padding: .85rem;
  }

  .nav.nav-open .nav-menu {
    display: flex;
  }

  .nav-menu a {
    border-radius: 6px;
    padding: .8rem .85rem;
  }

  .nav-menu a:hover,
  .nav-menu a:focus {
    background: var(--paper);
  }

  .nav-cta {
    box-shadow: none;
    font-size: clamp(.72rem, 3vw, .95rem);
    grid-column: 1;
    grid-row: 1;
    line-height: 1.05;
    min-height: 56px;
    padding-left: .75rem;
    padding-right: .75rem;
    white-space: nowrap;
    width: 100%;
  }

  .hero,
  .hero-content {
    min-height: auto;
  }

  .hero-content {
    padding-top: 6rem;
  }

  .hero-shade {
    background: rgba(22,21,20,.66);
  }

  .hero-stats,
  .intent-grid,
  .service-grid,
  .proof-layout,
  .case-study,
  .location-grid,
  .growth-grid,
  .included-grid,
  .seo-layout,
  .proposal-grid,
  .proposal-close,
  .consultation {
    grid-template-columns: 1fr;
  }

  .hero-stats div + div {
    border-left: 0;
    border-top: 1px solid rgba(255,255,255,.25);
  }

  .photo-pair {
    min-height: 320px;
  }

  .footer {
    align-items: flex-start;
    flex-direction: column;
  }
}

@media (max-width: 560px) {
  h1 {
    font-size: 3rem;
  }

  .hero-actions,
  .button {
    width: 100%;
  }

  .photo-pair {
    grid-template-columns: 1fr;
  }
}